## Build advanced audiences and orchestrate journeys all in one platform

Twilio Segment enhances customer experiences by combining accurate audience segmentation with comprehensive multichannel journey orchestration.

### **Standardize audiences across campaigns, teams, and channels**

Manage audiences in real-time across every tool using Twilio Segment’s unified customer profile.

### **Empower every team to activate a deep understanding of customers—fast**

Identify high-value customers, craft targeted audiences, and launch personalized campaigns without needing to tap your technical teams.

### **Get a 360° view of your customer journey**

Integrate customer journeys across sessions and devices using deterministic identity resolution. This means multichannel, multi-step campaigns that engage customers across any platform.

### Audience building and activation

Focus your campaigns on high-value customers with robust audience segmentation and activation in Twilio Segment.

**Know your customer across every team and tool**

Twilio Segment delivers a complete picture of each customer across your tech stack to help you discover who your high-value customers are without needing to tap technical teams.

**One audience to build your marketing around**

Twilio Segment and sync real-time audiences to ads platforms, marketing automation and analytics tools, data warehouses, and more. The result? Dynamic and highly-targeted campaigns that cost-effectively meet your customer’s needs at every step of the journey.

**Easily identify and target potential VIPs**

Our predictive and generative AI rapidly enhances audience segmentation. Quickly discover and reach audiences with high predictive lifetime value as well as likely-to-purchase potential VIPs.

[Explore Audiences](https://www.twilio.com/en-us/products/engage/audiences)

### Journey orchestration

Easily build sophisticated customer journeys and orchestrate personalization at scale.

**Understand and respond to customer behavior across all touchpoints**

Get a complete end-to-end view of your customer journey across different tools enabling you to deliver personalized messages at the right time and through the preferred channel.

**Spark a continuous conversation**

Design personalized multichannel journeys using our drag-and-drop visual builder to automate messaging across paid and owned channels.

**Multichannel marketing on any channel**

Orchestrate and scale personalized campaigns wherever your customers are using our [450+ out-of-the-box integrations](https://www.twilio.com/content/twilio-com/global/en-us/catalog/).

[Explore Journeys](https://www.twilio.com/en-us/products/engage/journeys)

## Why Twilio Segment CDP

### Deliver unified, personalized experiences at scale

Seamlessly deliver personalized and AI-powered customer experiences across all channels with our 450+ pre-built integrations.

### Build audiences with data from any source

Drive engagement by orchestrating audiences and journeys within Twilio Segment or by utilizing data from your warehouse regardless of its location in Twilio Segment or the warehouse itself.

### Orchestrate journeys where the data is

Quickly craft multi-step, multichannel interactions based on real-time customer behavior to effectively orchestrate and scale personalized campaigns from a single, data-driven platform.

## Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

### Trade Me logo

"With CustomerAI Predictions, our marketing team can now easily predict which users are most likely to bid on an item being auctioned on our marketplace, make a purchase, or even create a listing for a specific product category, then run targeted campaigns across channels—without needing additional data science resources."

Vaibhav Miskeen
Senior Analyst of Customer Data & Martech

2-3x

better campaign performance with CustomerAI Predictions vs a leading ad platform's AI technology

[Read their story](https://customers.twilio.com/en-us/trade-me)

### Allergan logo

"Allergan relaunched its Allē loyalty program using Twilio Segment to identify what types of content visitors engage most with in order to recommend the most relevant treatments. The team can create targeted audiences and send timely and personalized offers to increase product cross-sells, encourage repeat visits, and enhance the user’s journey across Allergan’s portfolio of products."

41%

Reduction in “completed a purchase” cost per acquisition (CPA)

[Read their story](https://customers.twilio.com/en-us/allergan)

### CW Camping World

"With Twilio Segment, we have a full view of the customer, from the first time they hit our site to post-purchase and on….[having] a better understanding of our target market ‘outdoor enthusiasts' enables us to sell more camping products and become the one-stop-shop for our customers’ RV needs."

Brad Greene
Senior Director of Marketing Technology

35%

increase in sales leads

[Read their story](https://customers.twilio.com/en-us/camping-world)

## Ready to segment and activate targeted audiences?

### Learn more about audience segmentation and activation

Twilio Segment is a critical tool in your tech stack to improve customer retention and grow lifetime value. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

[Contact sales](https://www.twilio.com/en-us/help/sales) [See pricing](https://www.twilio.com/en-us/pricing/customer-data)

### See what else you can do with customer data management

[Customer data management](https://www.twilio.com/en-us/use-cases/customer-data-management-integration)  
Optimize data collection, compliance, and activation in real-time.

[Learn more](https://www.twilio.com/en-us/use-cases/customer-data-management-integration)  
[Customer insights](https://www.twilio.com/en-us/use-cases/customer-insights)  
Empower your teams to use real-time, accurate customer data for smarter strategies.

[Single customer view](https://www.twilio.com/en-us/use-cases/single-customer-view)  
Deepen customer understanding across your organization with a 360 degree customer view.

[Activate customer data](https://www.twilio.com/en-us/use-cases/activate-customer-data)  
Unlock growth with actionable insights from unified customer data.

[Enrich customer profiles](https://www.twilio.com/en-us/use-cases/enrich-customer-profiles)  
Use smarter, faster customer understanding to fuel better experiences and greater profitability.

[See all use cases](https://www.twilio.com/en-us/solutions#use-cases)