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Join the 25,000+ companies using the Twilio Segment platform

Build advanced audiences and orchestrate journeys all in one platform

Twilio Segment enhances customer experiences by combining accurate audience segmentation with comprehensive multichannel journey orchestration.

Standardize audiences across campaigns, teams, and channels

Manage audiences in real-time across every tool using Twilio Segment’s unified customer profile.

Empower every team to activate a deep understanding of customers—fast

Identify high-value customers, craft targeted audiences, and launch personalized campaigns without needing to tap your technical teams.

Get a 360° view of your customer journey

Integrate customer journeys across sessions and devices using deterministic identity resolution. This means multichannel, multi-step campaigns that engage customers across any platform.

Why Twilio Segment CDP

Deliver unified, personalized experiences at scale

Seamlessly deliver personalized and AI-powered customer experiences across all channels with our 450+ pre-built integrations.

Build audiences with data from any source

Drive engagement by orchestrating audiences and journeys within Twilio Segment or by utilizing data from your warehouse regardless of its location in Twilio Segment or the warehouse itself.

Orchestrate journeys where the data is

Quickly craft multi-step, multichannel interactions based on real-time customer behavior to effectively orchestrate and scale personalized campaigns from a single, data-driven platform.

Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

"Allergan relaunched its Allē loyalty program using Twilio Segment to identify what types of content visitors engage most with in order to recommend the most relevant treatments. The team can create targeted audiences and send timely and personalized offers to increase product cross-sells, encourage repeat visits, and enhance the user’s journey across Allergan’s portfolio of products."

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Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.

Learn more about audience segmentation and activation

Twilio Segment is a critical tool in your tech stack to improve customer retention and grow lifetime value. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

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Customer data management

Optimize data collection, compliance, and activation in real-time.

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Empower your teams to use real-time, accurate customer data for smarter strategies.

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Deepen customer understanding across your organization with a 360 degree customer view.

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