## Maximize advertising ROI to improve customer acquisition

With Twilio Segment, you can boost return on ad spend (ROAS), enhance personalization, and simplify data management to accelerate new customer acquisition.

**Prepare for a cookieless world**  
Future-proof your digital strategy by creating a first-party data approach with Twilio Segment, ensuring deeper customer insights, improved personalization, and uplevel marketing ROI—all while safeguarding consumer privacy and adhering to regulations.

**Access new customer profiles in real-time**  
Easily create, access, and leverage real-time, complete customer profiles for personalized interactions that boost engagement and conversions across all touchpoints.

**Automate data activation, eliminate engineering efforts**  
Simplify data management with Twilio Segment—bypass the grind of manual data engineering, accelerating data preparation and activation processes.

### Optimize ad spend

**Make your customer’s experience personal**  
With easy access to real-time data in a user-friendly audience builder, you can trigger more timely and personalized cart abandonment and location-based acquisition campaigns designed to boost engagement and conversion.

**Lower costs while improving match rates**  
Enhance match rates by seamlessly syncing profile traits with ad destinations and reduce API costs through the strategic limitation of identifiers sent.

**Improve ROAS with the power of AI**  
Launch precise campaigns in just a few clicks using pre-built Predictive Audiences such as "ready to buy," "dormant," and "high LTV"—and dynamically sync them in real-time with ad platforms to slash customer acquisition costs and boost ROAS.

[Explore ad optimizations](https://www.twilio.com/en-us/use-cases/optimize-ad-spend)

### First-conversion personalization

**Leverage real-time, reliable event streams**  
Connect with new customers at the perfect moment for conversion, leveraging unified profiles enriched by warehouse data and effortlessly activated by marketing.

**Get to know your audience, and what makes them purchase**  
Advertise more effectively by targeting new customers based on behavioral signals that forecast buying intent and dynamically sync to top ad and marketing platforms.

**Build trust from the beginning**  
Twilio Segment streamlines your privacy compliance, automating user data protection while ensuring personalized communication aligns with GDPR, CPRA, and additional data regulations.

[Explore Twilio Engage](https://www.twilio.com/en-us/products/engage)

## Why Twilio Segment CDP

###### Enhance campaigns with predictive personalization
Identify, target, and launch campaigns to high-conversion users across all your customer channels and journeys.

###### Elevate acquisition campaigns with unified journey orchestration
Maximize personalization across all channels, both paid and owned, with seamless journey orchestration wherever your data lives.

###### Reduce tech team burden with streamlined data deployment and activation
Simplify data management, liberate technical teams, and accelerate access to unified profiles and activation by cutting down on complex data engineering tasks.

## Twilio Segment powers the world’s leading brands

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

### CW Camping World
"With Twilio Segment, we have a full view of the customer, from the first time they hit our site to post-purchase and on. Having a better understanding of our target market ‘outdoor enthusiasts' enables us to sell more camping products and become the one-stop-shop for our customers’ RV needs."

**Brad Greene**  
Senior Director of Marketing Technology  
**35%** Higher conversion rates on paid channels
[Read their story](https://customers.twilio.com/en-us/camping-world)

### The Motley Fool
"Twilio Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately."

**Nate Wallingsford**  
Head of US Marketing Operations and Optimization  
**9%** Reduction in member churn
[Read their story](https://customers.twilio.com/en-us/motley-fool)

### Trade Me
"With CustomerAI Predictions, our marketing team can now easily predict which users are most likely to bid on an item being auctioned on our marketplace, make a purchase, or even create a listing for a specific product category, then run targeted campaigns across channels—without needing additional data science resources."

**Vaibhav Miskeen**  
Senior Analyst of Customer Data & Martech  
**2-3x** better campaign performance with CustomerAI Predictions vs a leading ad platform's AI technology
[Read their story](https://customers.twilio.com/en-us/trade-me)

### Adevinta
"With Twilio Segment at its core, Adevinta will enable cross-organizational collaboration through standardized data leading to relevant, personalized customer touch points across all its channels."

**Claudio Scafesi**  
Data Analytics Team Lead  
**12%** Increased return on investment for Facebook Ads
[Read their story](https://customers.twilio.com/en-us/adevinta)

### Dominos Pizza
"Having Twilio Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

**Christian Rocha Castillo**  
Deputy Director Ecommerce/Digital Media, Domino’s Pizza  
**65%** decreased cost per acquisition
[Read their story](https://customers.twilio.com/en-us/dominos)

### Ready to cost-effectively acquire new customers?

[Beyond the Hype: How to Actually Unlock AI Agents for Customer Engagement](https://www.twilio.com/en-us/blog/insights/ai/unlock-ai-agents-customer-engagement)  
[Good Data, Better Marketing - Leveraging Data Across the Entire Customer Lifecycle](https://www.twilio.com/en-us/resource-center/podcasts/leveraging-data-across-the-entire-customer-lifecycle)  
[Building the Next Generation of Journeys](https://www.twilio.com/en-us/blog/next-generation-engage-journeys)

## Learn more about cross-selling and upselling

Twilio Segment is a critical tool in your tech stack to boost cross-sell and upsell opportunities. Connect with a Twilio Segment expert to learn more about why 25,000+ companies choose Twilio Segment's CDP.

[Contact sales](https://www.twilio.com/en-us/help/sales)  
[See pricing](https://www.twilio.com/en-us/pricing/customer-data)