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Discover pricing options and learn more from Twilio Segment. [Which plan is right for you?\\ \\ \\ \\ \\ \\ \\ \\ Caret down](https://www.twilio.com/en-us/pricing/customer-data#compare-plans-section) Customer Data Pipeline ## Connections Collect first-party data from every touchpoint and activate it across 550+ destinations, including Twilio SendGrid, Twilio Messaging, and data warehouses, for a unified customer view. [View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) * * * **What your teams can do:** - Collect and unify real-time events with customer data in the warehouse - Send customer data to 700+ apps - Govern data for quality and compliance [Learn about Connections](https://www.twilio.com/en-us/products/connections) Customer Data Platform ## Engage Create unified profiles, build advanced audiences, orchestrate personalized journeys in real-time, and enhance every experience with data from your warehouse. [Contact sales](https://www.twilio.com/en-us/help/sales) * * * **What your teams can do:** - Unify events and warehouse data into governed, identity‑resolved profiles - Build AI‑powered audiences from a complete customer view - Activate profiles across tools to power journeys and campaigns [Learn about the Customer Data Platform](https://www.twilio.com/en-us/customer-data-platform) ### Not seeing an option that matches your needs? Our sales team is happy to chat with you to understand your use case and explore alternative options [Contact sales](https://www.twilio.com/en-us/help/sales) Join the 25,000+ companies using the Twilio Segment platform wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo wmware Levis Log Me In Clear Score Vacasa logo Staples logo Intuit logo Drift Allergan logo Abin Bev Digital Ocean logo IBM logo Dominos Pizza logo ## Complete Customer Data Platform Start anywhere and activate everywhere, including their data warehouse, to get the most out of their current tech stack. ### Real-time behavioral events Support real-time use cases by capturing events from native sources, build audiences, and orchestrate personalized journeys across 700+ destinations. ### Warehouse data Leverage data already stored in the warehouse to enrich unified profiles, and build complex audiences to precisely target customers with personalized communications. ### Artificial Intelligence Twilio Segment makes it easier than ever to understand, predict, and generate 1:1 customer engagement in real time and at scale. [Contact sales](https://www.twilio.com/en-us/help/sales) [Learn more about CDP](https://www.twilio.com/en-us/customer-data-platform) ## Key Functionalities Extend your functionality with modular add-ons that tighten data quality, enrich profiles from your warehouse, and power AI-driven recommendations and predictions—so teams can build smarter audiences and orchestrate more personalized journeys. Add-on ### Protocols Take control of data quality with intuitive data cleaning features and real-time validation built for enterprise scale. [Learn more about Protocols](https://www.twilio.com/en-us/products/protocols) Included in Customer Data Platform ### AI recommendations Build more targeted audiences based on AI-powered product recommendations and traits designed to drive conversions. Add-on for Customer Data Pipeline. [Learn more about AI recommendations](https://www.twilio.com/en-us/products/recommendations) Included in Customer Data Platform ### Audiences & profile enrichment Enhance every customer experience with profile, audience, and event data from the warehouse. Add-on for Customer Data Pipeline. [Learn more about Audiences](https://www.twilio.com/en-us/products/engage/audiences) Included in Customer Data Platform ### AI predictions Create more precise, predictive audiences out-of-the-box, trigger timely customer journeys, and personalize experiences. Add-on for Customer Data Pipeline. [Learn more about AI predictions](https://www.twilio.com/en-us/products/predictions) [Contact sales](https://www.twilio.com/en-us/help/sales) ## Compare plans ### Collect and send data anywhere | Collect and send data anywhere | **Customer Data Pipeline (Business)** [View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**
[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Sources**
Collect the full customer view via one API and 450+ pre-built integrations across your apps, sales, support, payment & messaging experiences.
| | | | **Destinations**
Send your first-party data to 750+ tools including data warehouse, product analytics, advertising, email, and more.
| | | | **Functions**
Create custom sources and destinations with just 10 lines of JavaScript, to solve for unique use cases.
| | | | **Reverse ETL**
Activate data from the warehouse into 750+ tools for product analytics, advertising, email, and more.
| | | | **Developer Tools**
Set up, test, and swap new tools with a common UI and data observability.
| | | | **Public API**
Programmatically manage Segment workspaces, sources, destinations, and more via API.
| | | | **Protocols**
Automatically enforce data quality at scale.
| Add-on | Add-on | ### Complete view of your customer | Complete view of your customer | **Customer Data Pipeline (Business)** [View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**
[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Identity resolution**
Unify user history across web, mobile, server, data warehouse, and third-party touchpoints into one comprehensive profile.
| | | | **Profile API**
Query unified profiles to empower internal teams with customer data, and build real time in-app recommendations & personalized campaigns.
| | | | **Profile Sync**
Access real-time profile data in your warehouse to build data and ML models to lower acquisition costs, increase lifetime value, and more.
| | | | **Profile Explorer UI**
Enable any technical or business team within your organization to explore unified profiles in one place.
| | | | **Traits**
Created more personalized customer experiences by appending calculated and queried customer data to unified profiles.
| | | | **Predictive traits**
Predict customer behavior using a no-code builder to power more timely, targeted, and precise personalized experiences on every channel.
| | | | **Recommendation Traits**
Use AI to automatically determine and enrich customer profiles with the top products, brands, or product categories an individual is most likely to purchase
| | | ### Build personalized experiences | Build personalized experiences | **Customer Data Pipeline (Business)**[View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Audiences**
Equip technical and business users to group unified profiles with an easy-to-use UI based on customer traits or interactions.
| | | | **Generative Audiences**
Create and launch complex audiences in minutes with a simple text prompt using generative AI.
| | | | **Recommendation Audiences**
Build AI audiences of people most likely to purchase a specific product, brand, or product category for better targeting and personalization.
| | | | **Predictive Audiences**
Pre-built, suggested audiences to inspire new campaign ideas and help you quickly create predictive AI audiences in just a few clicks.
| | | | **Journeys**
Orchestrate and optimize personalized journeys to automate messaging across multiple channels based on real-time customer behavior.
| | | ### Usage and billing | Usage and billing | **Customer Data Pipeline (Business)**[View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Monthly tracked users**
The number of anonymous and logged-in visitors that you track with Twilio Segment.
| Custom volume | Custom volume | | Throughput Limit
Your customer data comes in the form of API Calls and Objects. CDP plans are eligible for custom limits.
| Custom | Custom | | **Seats**
The number of teammates that can access your Twilio Segment workspace.
| Unlimited | Unlimited | | **Payment method** | Invoice | Invoice | | **Contract length** | Unlimited | Unlimited | ### Support | Support | **Customer Data Pipeline (Business)** [View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**
[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Email/Web support** | | | | On-demand videos and documentation
Get up-and-running quickly with developer documentation and on-demand training.
| | | | **Dedicated Support** | Available | Available | | Customer Success Manager
Customer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details.
| Available | Available | | Advisory Services or Professional Services
Custom advisory services and professional services packages available. Please ask your Account Executive for details.
| Add-on | Add-on | | **Uptime SLA**
Guaranteed API uptime.
| | | ### Security | Security | **Customer Data Pipeline (Business)** [View pricing plans](https://www.twilio.com/en-us/products/connections/pricing) | **Customer Data Platform**
[Contact sales](https://www.twilio.com/en-us/help/sales) | | --- | --- | --- | | Included products | Connections | Connections, Unify, and Engage | | **Account security**
Protect your workspace with personalized security settings.
| | | | Multi-factor authentication
Provide an additional layer of security beyond your username and password by requiring secondary authentication.
| | | | Single Sign-on
Centrally manage your policies for access with Single Sign-On (SSO).
| | | | Granular roles and user permissions
Control access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data.
| | | | **Certifications**
To learn more about Twilio Segment's security and privacy program, and certifications and attestations.
| | | | **HIPAA-eligibility**
Store and manage PHI within your workspace.
| Available | Available | | **Regional Segment (EU or US)**
Twilio Segment offers regional infrastructure in both Europe and the United States.
| | | ## Get a custom price quote Customer Data Platform plans are designed to help your business achieve its customer activation use cases. Contact us for plan and add-on pricing. [Contact sales](https://www.twilio.com/en-us/help/sales) [Start for free](https://app.segment.com/signup) ## Frequently asked questions ### Is there a free trial of paid plans An icon of a plus symbolAn icon of a minus symbol Yes! There is a 14-day free trial for Connections. Learn more [here](https://www.twilio.com/en-us/products/connections/pricing). For CDP plans, please [contact us](https://www.twilio.com/en-us/help/sales). ### Do I need to purchase Connections and a CDP plan? An icon of a plus symbolAn icon of a minus symbol No! Connections capabilities are included in all Customer Data Platform (CDP) plans. For teams only focused on collecting and sending customer data to downstream destinations, Connections plans are a great place to start and can be upgraded to a CDP plan when your team is ready. ### Are the artificial intelligence capabilities included in plans? An icon of a plus symbolAn icon of a minus symbol Predictive and Generative AI capabilities are available in Customer Data Platform (CDP) plans. Recommended Audiences and Recommendation Traits are included in Customer Data Platform (CDP) plans. ### How can I buy Protocols, Unify or Twilio Engage? An icon of a plus symbolAn icon of a minus symbol Protocols is an optional add-on for Connections Business plans and Customer Data Platform (CDP) plans. Unify and Twilio Engage are available CDP plans. [Contact us](https://www.twilio.com/en-us/help/sales) to determine which plan is best for you. ### How can I estimate my MTUs? An icon of a plus symbolAn icon of a minus symbol To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors." ### Can I connect sources for real-time events and reverse ETL from my warehouse? An icon of a plus symbolAn icon of a minus symbol Yes! Twilio Segment Customer Data Platform (CDP) enables your team to start anywhere and activate everywhere, including your data warehouse and 450+ sources. If you are interested in a reverse ETL only plan, [contact us](https://www.twilio.com/en-us/help/sales). ### Does Twilio Segment handle billing for my Sources or Destinations services? An icon of a plus symbolAn icon of a minus symbol No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free. ### Do I need to have a data warehouse to use Warehouses? An icon of a plus symbolAn icon of a minus symbol Twilio Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.