# Twilio Segment

Collect, clean, and activate your customer data.

Capture data from any source, enforce quality with schemas, unify customer identity, and send it to hundreds of tools — without building each integration yourself.

[Get started now!](https://www.twilio.com/docs/segment/getting-started)

---

## Quickstarts

Learn about Segment, plan and work through a basic implementation, and explore features and extensions.

- [How Segment works](https://www.twilio.com/docs/segment/getting-started/01-what-is-segment)
- [Basic Segment installation](https://www.twilio.com/docs/segment/getting-started/02-simple-install)
- [Full implementation](https://www.twilio.com/docs/segment/getting-started/04-full-install)
- [Segment for developers](https://www.twilio.com/docs/segment/guides/intro-impl)
- [Use cases](https://www.twilio.com/docs/segment/getting-started/use-cases)

---

## Connect your app to Segment

Already have a project? Connect Segment to your application and start tracking now!

- [C#](https://www.twilio.com/docs/segment/connections/sources/catalog/libraries/server/csharp)
- [Java](https://www.twilio.com/docs/segment/connections/sources/catalog/libraries/server/java)
- [Javascript](https://www.twilio.com/docs/segment/connections/sources/catalog/libraries/website/javascript)
- [Kotlin (Android)](https://www.twilio.com/docs/segment/connections/sources/catalog/libraries/mobile/kotlin-android)
- [Swift](https://www.twilio.com/docs/segment/connections/sources/catalog/libraries/mobile/apple)
- [Other sources](https://www.twilio.com/docs/segment/connections/sources/catalog)

---

## Learn more

Want to learn more about how Segment can help you drive your business analytics? Check out these resources!

### Learning about Segment
- [Introduction to Segment](https://www.twilio.com/docs/segment/guides)
- [Segment for Developers](https://www.twilio.com/docs/segment/guides/intro-impl)
- [How-To Guides](https://www.twilio.com/docs/segment/guides/how-to-guides)
- [Segment Academy](https://segment.com/academy)
- [Segment University](https://university.segment.com/)

### Getting Data into Segment
- [Spec Overview](https://www.twilio.com/docs/segment/connections/spec)
- [Spec Common fields](https://www.twilio.com/docs/segment/connections/spec/common)
- [Semantic events](https://www.twilio.com/docs/segment/connections/spec/semantic)

### Features
- [Simplify data collection](https://www.twilio.com/docs/segment/connections)
- [Personalize experiences](https://www.twilio.com/docs/segment/engage)
- [Protect data integrity](https://www.twilio.com/docs/segment/protocols)
- [Respect users' privacy](https://www.twilio.com/docs/segment/privacy)

---

Segment receives your data and routes it to every connected destination in real-time.

One API call captures event data with any properties you need — same syntax across web, mobile, and server.

Your data arrives in your warehouse, analytics, and marketing tools automatically — no integration code required.

```javascript
import { AnalyticsBrowser } from "@segment/analytics-next";

const analytics = AnalyticsBrowser.load({
  writeKey: "<YOUR_WRITE_KEY>",
});

analytics.track("Order Completed", {
  orderId: "12345",
  revenue: 99.99,
});
```